Case Study: Swiss Post Solutions Ltd. achieves a 6-to-1 return on marketing investment with Oracle Marketing Cloud

Swiss Post Solutions Integrates Sales, Marketing, and Social on Oracle Cloud

Swiss Post Solutions AG (SPS), a Swiss Post company and global provider of document-management and business-process outsourcing services, needed a way to unify sales, marketing, web and social activities across multiple countries. With a small global marketing team supporting a nearly $600M business, SPS faced inconsistent lead management, siloed campaign execution, poor measurement and accountability, and high marketing TCO.

SPS implemented an integrated Oracle stack—Oracle Sales Cloud, Oracle Eloqua Marketing Basic and Oracle Social Cloud—connecting CRM, marketing automation, website forms and social publishing. The integration standardized B2B go-to-market processes, improved lead scoring and routing, shortened sales cycles and increased sales productivity, and enabled faster, intelligence-driven campaigns. As a result SPS achieved a 6:1 return on marketing investment, reduced redundancy and TCO, and established marketing as a strategic, measurable function across markets.

Swiss Post Solutions Ltd.

David Dorling

Head Global Marketing