Case Study: Diabetes Australia - Vic achieves 900% increase in online renewals and 190% rise in membership sign-ups with Oracle Marketing Cloud

Diabetes Australia - Vic Drives Extraordinary Growth by Taking Renewals Online

Diabetes Australia – Vic, a charity supporting nearly 300,000 people with diabetes in Victoria, faced fragmented systems and an aging outreach approach: nine separate donor, subscriber and membership databases, batch-and-blast email sends, heavy direct mail use and no unified digital marketing strategy.

Partnering with Marketing Cube and Oracle Marketing Cloud, they consolidated data into a single source of truth, implemented targeted segmentation and a three-step automated online renewal campaign. The result: online renewals rose from 74 to 882 per month (≈1,100% increase), online membership sign-ups grew 190%, and the organisation achieved significant administrative time savings and reduced mail-house costs while gaining a 360° view of members for more relevant engagement.

Diabetes Australia - Vic

Michael Goldman

Deputy Chief Executive Officer