Case Study: National Pen Company achieves 3x higher open rates, faster segmentation, and cost savings with Oracle Marketing Cloud

National Pen Company Reduces Costs and Time Spent with Lifecycle Marketing

National Pen Company, a provider of factory-direct personalized promotional products, relies on direct mail—often sending a free custom pen—to drive sales. The company struggled to replicate that tangible experience online because its previous email provider made list segmentation slow and manual, hindering the ability to personalize communications and automate campaigns.

After adopting Oracle Marketing Cloud for cross-channel lifecycle marketing, National Pen automated on-the-fly segmentation and launched three automated email programs within three months, generating about $15,000 in new revenue and saving $21,000 in consulting fees. The new welcome series produced open rates three times the company average, cost less than traditional direct-mail packages, and set the stage for expanded automated programs (e.g., cart-abandonment) that the team expects will boost email revenue further.

National Pen Company

Claudia Lugmair

Online Marketing Manager