Case Study: Top Online Retailing Company achieves 434% increase in sales and 630% ROAS with Oracle Marketing Cloud

Top Online Retailer Increases Sales by 434% with Oracle Marketing Cloud

A top online retailer with a broad and growing product set struggled with fragmented, siloed databases and consumer insights that sat idle in a data warehouse. Those silos prevented cross-division sharing and kept marketing teams from executing effective one-to-one campaigns, limiting revenue growth and personalization efforts.

The retailer implemented Oracle Marketing Cloud, building a central data hub and custom classifications to activate first‑party data across channels. Improved segmentation, dynamic creative and site-side optimization, retargeting (including Facebook), and shared conversion attribution enabled co-op marketing and better targeting — driving a 434% average increase in sales and a 630% average return on ad spend.