Case Study: Kuani Gear Co. achieves increased revenue opportunities and faster sales cycles with Oracle Marketing Cloud and Oracle Sales Cloud

Kuani Gear Improves Revenue Opportunity with Oracle Marketing and Sales Cloud

Kuani Gear Co., Ltd., a leading Taiwanese manufacturer of air tools and precision parts with 80% of sales exported to the US and Europe, struggled to capture and share prospect information gathered at international exhibitions and to track individual sales performance. Without a centralized CRM, the marketing and sales teams lacked visibility into opportunities, needed faster executive reporting and mobile access for staff on the road, and wanted to avoid high upfront IT investment to deploy a scalable system.

Kuani Gear implemented Oracle Sales Cloud and Oracle Marketing Cloud with Oracle Consulting and partner Verticurl, going live with Sales Cloud in six months and Marketing Cloud five months later. The integrated solution consolidated over 600 customers in Sales Cloud and 1,300 in Marketing Cloud, provided real‑time access to prospect data, accelerated sales cycles by converting exhibition leads into opportunities, improved reporting and coaching via executive dashboards, reduced costs versus on‑premises builds, and created a scalable platform for future growth.

Kuani Gear Co.

Chiaowen Cheng

Marketing Manager