Case Study: U.S. Ticket Retailing Company achieves 76% conversion lift and 20% lower cost per acquisition with Oracle Marketing Cloud

Ticket Retailer Optimizes Paid Search to Reach More Customers

A US ticket retailer operating in the highly competitive event-ticket market wanted to increase customer acquisition and overall sales despite already leading the marketplace. Their campaign testing was reducing marketing efficiency and driving up acquisition costs, so they identified paid search as the key channel to optimize in order to reach customers and prospects at the right time with the right message.

Working with Oracle, the retailer ingested first‑party data into Oracle Marketing Cloud, created audience segments and pushed them to Google AdWords, then optimized keyword bidding based on whether users were current customers and delivered segmented ad messaging with tailored offers. The effort produced a 76% increase in conversion rate, a 20% reduction in cost per acquisition, and justified increasing SEM spend.