Case Study: Invacare Australia achieves 100% increase in qualified leads and boosts engagement with Oracle Marketing Cloud

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia, a leading supplier of homecare and mobility equipment across Australia and New Zealand, needed to shift from dealer-focused, batch email marketing to more targeted digital engagement as healthcare funding changes put more buying power in consumers’ hands. The company lacked insight into individual client needs and relied on one-size-fits-all email programs, limiting lead generation and measurement.

By implementing Oracle Marketing Cloud for cross-channel marketing and CRM integration, Invacare launched nurture campaigns and microsites that deliver timely, relevant messages. The result: marketing-qualified leads passed to sales doubled, email open rates rose to 25% and content engagement to 8% (well above industry averages), the team runs twice as many campaigns with the same headcount, and printing dropped by 25%.

Invacare

David Jeffries

Marketing Director