Case Study: The Dow Chemical Company achieves 60% higher sample response rates and data-driven, personalized marketing insights with Oracle Marketing Cloud

The Dow Chemical Company Powers Data-Driven Marketing Insight with Oracle Cloud

The Dow Chemical Company, a global leader in materials and chemical innovation, needed a more agile, data-driven marketing capability to serve a complex value chain that spans B2B and B2C markets—from converters and farmers to end consumers. Dow’s challenges included personalizing communications across channels (email, social, SMS), listening to diverse audiences, improving localized go-to-market agility, and reducing IT complexity while scaling globally.

Dow implemented Oracle Marketing Cloud and Oracle Social Cloud to centralize marketing, listening, and campaign automation. The cloud solution enabled highly personalized, multi-channel programs that generate thousands of inquiries monthly, boosted response rates to sample campaigns by 60%, extended visibility across the full value chain, improved campaign intelligence and sales/marketing transparency, and reduced IT overhead while increasing agility and scale.

Dow Chemical Company

Hubertus Devroye

Director of Global Marketing