Case Study: Jabal Omar Development Company achieves unified management of 30+ real-estate projects and streamlined sales, marketing, and operations with Oracle Marketing Cloud

JODC Manages Mega Real Estate Project End to End with Oracle Cloud

Jabal Omar Development Company (JODC) is a major Saudi real estate developer behind the multi-use Jabal Omar mega-project in Makkah. After rapid growth — staff nearly doubled to 498 — JODC faced the challenge of managing more than 30 concurrent developments while improving sales, marketing, project and back-office collaboration, digitizing extensive documentation, and gaining fast, consolidated visibility across units and timelines.

JODC implemented a unified cloud property-management solution based on Oracle Sales Cloud, Oracle Eloqua and Oracle CRM, delivered by partner TransSys in six weeks. Consolidating all projects on a single platform automated processes, digitized records, provided real-time visibility of unit inventory and sales, streamlined marketing and lead generation (including social media integration), reduced delays and costs, improved cross-team collaboration, and laid a scalable foundation for future innovation.

Jabal Omar Development Company

Mohammed Alaasi

Director of Business Information Systems