Case Study: Abila achieves 39% reduction in homepage bounce rate with Oracle Marketing Cloud

Abila reduces Homepage Bounce Rate by 39% with Personalized Content

Abila, a software developer with three distinct product lines, was seeing its homepage bounce rate climb to 46% as increasingly segmented audiences required more relevant messaging. The marketing team’s challenge was to reduce bounce and deliver personalized, real‑time content to different visitor groups (known prospects, known customers, and partners).

Abila implemented web personalization and progressive profiling using Oracle Marketing Cloud and partner Get Smart Content, expanded its content library, and tailored messages to each segment. For targeted audiences the homepage bounce rate fell from 46% to 7%, click‑through rate rose to 3%, and average time on page doubled, prompting plans for deeper segmentation and metrics.

Abila

Nathan Stull

Digital Marketing Manager