Case Study: Cvent achieves 325% increase in sales-ready leads and a 60% lift in asset downloads with Oracle Marketing Cloud

Cvent Coordinates and Repurposes Content for Varying Audiences

Cvent, a leading online event-technology provider with six distinct product offerings and audiences, faced the challenge of coordinating content produced by 50+ writers and managed by eight editors. They needed an enterprise-grade, user-friendly system to centralize disparate content, reach varied audiences across channels, and streamline editorial work without overwhelming staff.

By adopting Oracle Marketing Cloud, Cvent created four targeted content hubs with content scoring and custom approval workflows to simplify creation, moderation, and publishing. The effort produced 12 targeted e-newsletters and nearly 8,000 articles, boosted hub traffic 175% (doubling page views), increased monthly readership to about 125,000, delivered a 60% lift in asset downloads, generated a 325% rise in sales-ready leads, and projected $1M in blog ad sales.

Cvent