Case Study: Mobovida achieves 300% ROI increase and 100% revenue growth with Oracle Marketing Cloud

Mobovida Scales Customer Email Program and Increases ROI

Mobovida, the operator of CellularOutfitter.com and a leading online mobile-accessories retailer, faced below‑industry email revenue driven by an unusually small email list and limited personalization. The company partnered with Oracle Marketing Cloud to scale its email program, boost customer lifetime value, and lower overall marketing costs.

Using advanced targeting and segmentation, Mobovida built about 125 audience segments and an in‑house scoring model based on recency and order-value metrics, then created device‑specific offers, personalized content, and A/B tested campaigns. The program grew the email list from 190,000 to 2.7 million, increased ROI by 300%, doubled year‑over‑year revenue, and improved open and click‑through rates (≈9% and 8%, respectively).

Mobovida