Case Study: MedyaNet achieves a tenfold increase in clickthrough rates and 50% sales growth with Oracle Marketing Cloud

MedyaNet Transcends Advertising with Advanced Audience Insights

MedyaNet is a leading Turkish online advertising company (64 publishers, 7 billion monthly impressions, 35+ million unique visitors) that needed to move beyond mass-market advertising to audience-level targeting. Facing competition from data-rich platforms like Facebook and Google, MedyaNet was limited by single-publisher segments, needed a scalable DMP for daily operations, and had an ambitious five-month activation timeline.

MedyaNet implemented the Oracle Data Management Platform, created a dedicated team to analyze publisher pages and segmentation rules, and rolled the solution out across all 64 publishers as “MedyaNet Audience” for agencies and advertisers. Results included a tenfold increase in publisher clickthrough rates, an average CTR uplift of 4x and CPM doubling, a 50% rise in sales revenue, Opel CTR +418%, Mothercare CTR +1,144%, and a 285% lift in reach from act-alike segmentation—while unifying sales, tech and workflow around data.

MedyaNet

Sevnur Malik

Information Technologies & Business Development Manager