Case Study: Schwan’s Home Service increases customer engagement 400% with Oracle Marketing Cloud

Schwan's Home Service Orchestrates Channels to Increase Engagement

Schwan’s Home Service, a leader in home-delivered frozen foods, needed to better understand customer preferences and deliver consistent, relevant messaging across print, email, mobile, SMS, web and personal interactions to help busy families with mealtime. The marketing team’s challenges were reaching customers through their preferred channels and unifying communications to drive engagement and sales.

Using Oracle Marketing Cloud for permission-based, cross-channel orchestration and dynamically personalized emails, Schwan’s orchestrated transactional messages and optimized campaigns. The program met its transactional-email revenue target three months early, delivered a 100% uplift in anticipated annual revenue in the first quarter, and increased customer engagement by 400%; catalog interaction data also informed more targeted follow-up communications.

Schwan's Company

Erica Webb-Belzer

Director of Marketing Communications