Case Study: Team One achieves a 60% increase in conversions by unifying customer data with Oracle Marketing Cloud

Team One helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

Team One, an integrated advertising agency, partnered with a luxury automobile manufacturer that struggled with channel-based data silos and an incomplete view of customers. The client needed a single-view customer profile and a cohesive multichannel digital strategy to deliver personalized messaging and speed the buying process.

Team One implemented an Oracle Marketing Cloud data management platform with progressive profiling and cross-channel marketing to identify visitors across devices and serve color-personalized ads. Within six months the program drove a 57% increase in click-through rates and a 60% increase in conversions, informed website redesigns, showed static personalized banners outperformed rich media, and was rolled out to other brands.

Team One