Case Study: SAPO, Portugal’s leading internet portal, boosts ad revenue and audience targeting with Oracle Marketing Cloud

SAPO Powers Customer Management with Oracle Marketing Cloud

SAPO, a leading Portuguese Internet service integrated into Altice with more than one million unique daily visits, focuses on digital media businesses such as digital advertising, content marketing, and digital services. SAPO needed to grow audiences and advertising revenue, optimize ad campaigns, prevent fraud and protect its brand, and better leverage proprietary and third‑party data for more accurate audience segmentation and targeting.

By implementing Oracle Marketing Cloud, SAPO enhanced its customer management platform to deliver richer profiles from its high-traffic site and more precise audience segmentation. The solution enabled fast, cost‑efficient deployment and quicker go‑to‑market for premium ad offers across social, online and email channels, improving targeting and conversions and producing tangible revenue gains in record time.

SAPO

Filipa Martins

Managing Director