Case Study: LifeSize achieves a 25% increase in opportunity-to-sale conversions with Oracle Marketing Cloud

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize, a video collaboration leader, used a global website rebuild as a chance to modernize its marketing by developing a content strategy. The marketing team faced no formal content plan, no buyer personas, and no way to track content effectiveness, which limited relevance and pipeline impact.

They worked with an agency to define four buyer personas, launched a new website, and implemented targeting, segmentation, lead scoring and Oracle Marketing Cloud to measure performance. The changes produced a repeatable content process, more relevant assets and more effective nurturing, driving a 24% lift in prospect-to-opportunity conversions and a 25% increase in opportunity-to-sale conversions.

Lifesize

Megan Lueders

Vice President, Global Marketing