Case Study: Tidebuy.com increases conversion rates by 17% with Oracle Marketing Cloud

Tidebuy.com Increases Conversion Rates by 17% with Oracle

Tidebuy.com is a Beijing‑based cross‑border e‑commerce retailer offering 30,000+ products to customers in over 200 countries and attracting about 500,000 unique visitors per day. To scale globally and improve customer engagement, Tidebuy needed to identify individual preferences for one‑to‑one marketing, deliver personalized experiences across channels, and accurately measure email campaign effectiveness.

By deploying Oracle Marketing Cloud, Tidebuy automated targeted email campaigns, segmented audiences by individual interests, and created personalized content with a simple point‑and‑click interface. The solution boosted website traffic from email by 22%, increased email response rates by 28%, and raised conversion rates by 17%, while enabling global delivery optimization and dashboarded campaign analytics for data‑driven decision making.

Tidebuy.com

Huang Liyun

Senior Technical Director