Case Study: Whole Foods Market achieves doubled open rates and 4x click-throughs with Oracle Marketing Cloud

Whole Foods Finds Secret Ingredient for Stronger Customer Engagement

Whole Foods Market, known for its customer-first culture and word-of-mouth appeal, faced the challenge of deepening engagement across fast-moving interactive channels—email, mobile, social, and web—while keeping local stores’ promotions relevant and on-brand. The goals were to satisfy and delight customers, accelerate online word-of-mouth, and create a fun, personalized digital experience.

Whole Foods implemented cross-channel marketing with a customer preference center and local-store content orchestration, then launched an automated “Health Starts Here” 28-day program across in-store, web, and email channels in partnership with Oracle. The campaign doubled unique email open rates and quadrupled unique click-through rates versus previous newsletters, delivered consistent digital and in-store interactions, and produced highly appreciated, personalized content for customers.

Whole Foods Market