Case Study: Eaton achieves 276% of campaign goal and captures richer lead data with Oracle Marketing Cloud

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

Eaton, a global industrial power management company, needed to grow market share among small and medium business IT departments and shift its sales-marketing culture from print to digital. The electrical sector marketing team sought a way to engage IT professionals personally while capturing actionable customer data.

They launched the My IT Empire campaign using Oracle Marketing Cloud and a cross-channel mix of advertising, email and social, plus progressive profiling and personalized infographic creation. In two months the campaign drove 29,100 landing-page visitors, 8,448 sessions and 4,514 completed posters—276% above goal—while capturing 48 data points on more than 5,000 prospects, improving lead quality and informing product teams.

Eaton