Case Study: National Pen Company achieves 25% annual growth and extreme personalization with Oracle Marketing Cloud

National Pen Company Launches Ecommerce, Grows Business 25% Annually for Last Five Years, and Maintains Extreme Personalization with Cloud Solutions

National Pen Company, founded in 1966 and serving more than 1 million small and midsize businesses, is a global leader in personalized promotional products. Known for highly personalized outreach (including millions of sample mailings), the company needed to scale into eCommerce and new international markets while keeping one-to-one personalization, automating lifecycle marketing, segmenting diverse verticals, and empowering marketers to run campaigns without heavy IT support.

By deploying Oracle Marketing Cloud, Oracle Commerce, Oracle Responsys and Oracle E-Business Suite, National Pen launched a robust eCommerce presence and automated multi-channel, personalized campaigns. The cloud solution enabled faster segmentation, marketer self-service, and rapid international rollouts (2–3 weeks), driving eCommerce growth of ~20% year-over-year, overall company growth of 25% annually over five years, 40% more customers year-to-date versus 2014, higher retention and spend from online buyers, a first-time buyers program with 3x average open rates, and immediate incremental revenue (about $15,000) from three automated email programs—while reducing implementation cost and saving consulting fees.

National Pen Company

Dave Thompson

Chief Executive Officer