Case Study: Apex IT achieves 724% ROI and boosts sales-team productivity with Oracle Marketing Cloud

Apex IT Boosts Sales-Team Productivity—Realizes 724% Return on Cloud Investment

Apex IT, a Minneapolis-based systems integrator founded in 1997, helps public-sector, corporate, and higher-education clients streamline processes and increase productivity. Facing rapid growth, the company needed a mobile-enabled sales-force-automation solution that would improve account collaboration and sales visibility, reduce time spent on lead generation and administrative tasks, and make it easy to launch and manage marketing campaigns.

Apex IT deployed Oracle Sales Cloud and Oracle Marketing Cloud using internal resources, completing implementation in weeks. The solution consolidated customer data, enabled mobile access and social collaboration, and automated lead scoring, forecasting, and territory management—delivering a 724% ROI, 97% quarterly forecast accuracy, a 46% increase in net-new clients, more than two hours saved per rep each week, doubled campaign volume, and 600 new leads from a 40,000‑prospect drip campaign.

Apex IT

Bryan Hinz

Vice President of Business Development