Case Study: PAS Group achieves 50–76% of total sales from its loyalty program with Oracle Marketing Cloud

PAS Group Discovers and Measures Real Value of Customer Loyalty

PAS Group, an Australian apparel leader that has grown rapidly through brand acquisitions, faced the challenge of maintaining consistent customer loyalty and increasing the relevance of its marketing across newly acquired customer bases. The company’s goals were to win back and retain customers, personalize communications, and maximize lifetime value amid ongoing change.

PAS Group launched a cross-brand loyalty program and went live on Oracle Marketing Cloud in 23 days to enable cross-channel marketing, customer segmentation, and lifecycle mapping. Targeted campaigns and better analytics drove 500–800 new loyalty members per week, generated 50–76% of total sales through the loyalty program, and shifted marketing decisions to a data-driven approach with measurable improvements in engagement and revenue.

PAS Group

Anna Samkova

Head of Digital and Loyalty, PAS Group