Case Study: Hitachi Consulting achieves 97% sales forecasting accuracy and boosts productivity for 475 sales employees with Oracle Marketing Cloud

Hitachi Consulting Corporation Improves 475 Sales Employees’ Productivity; Ensures 97% Sales Forecasting Accuracy with Cloud-Based Solution

Hitachi Consulting Corporation, the global management consulting and IT services arm of Hitachi Ltd., faced rapid expansion from aggressive acquisitions and needed a scalable CRM and marketing platform to consolidate five legacy systems, improve multinational account collaboration, and give executives clear visibility into the global sales pipeline.

Hitachi standardized on a single Oracle cloud instance (Sales Cloud and Marketing Cloud), giving 475 global sales users mobile access, 250+ reports and dashboards, and predictive analytics. The rollout improved cross-selling and sales planning, ensured 97% forecasting accuracy, accelerated onboarding of acquired employees, provided timely marketing ROI insights, and enabled company-wide collaboration—delivering faster deployments, lower IT overhead, and measurable productivity gains.

Hitachi Consulting

Doug Allen

Executive Vice President, Global Sales