Case Study: Saint-Gobain (Dahl Brothers) achieves 19% brand awareness lift and increased sales with Oracle Marketing Cloud

Saint-Gobain Gains Insights into Customer Needs, Boosts Loyalty

Dahl Brothers, Denmark’s largest plumbing wholesaler and a subsidiary of Saint-Gobain Distribution Denmark, operates 52 stores, an online store, 1,100 employees and serves 30,000 customers with a catalog of more than 100,000 products. That scale and customer diversity made one-size-fits-all marketing ineffective and created the challenge of delivering one-to-one communications that anticipate a wide range of customer needs.

By partnering with Oracle Marketing Cloud, Dahl Brothers implemented cross-channel, data-driven personalization and launched an eService program of tailored advisory and promotional emails. The targeted approach increased brand awareness by 19% in one year, drove more traffic and sales both online and in-store, earned a Danish Rambuk Award, and improved customer insights and service.

Saint-Gobain

Christian Agger

eCommerce and Marketing Director