Case Study: Dentsply Sirona achieves massive social engagement and 168% ROI with Oracle Marketing Cloud

DENTSPLY builds Product Buzz through Social Media Channels

DENTSPLY International, a leading manufacturer and distributor of dental and consumable medical device products, needed to boost adoption of a core product among North American dental schools, grow its Facebook following, and do so while staying compliant with industry science-based regulations. The company wanted to move beyond passive social posting to active engagement that would drive both awareness and sales.

DENTSPLY ran a cross-channel, cross-department Facebook contest—enabled by Oracle Marketing Cloud forms and nurture paths—inviting dental students and alumni to share clinical cases. The campaign increased the number of schools exposed by 650%, delivered a 168% ROI in five months, grew Facebook followers by 75%, expanded reach by 9,162%, lifted likes and post clicks by 5,647%, and generated hundreds of strong leads and 75 positive testimonials, while creating fresh content and an integrated model for future marketing.

Dentsply Sirona