Case Study: DX Marketing achieves 70% faster analytics and 25% revenue growth with Oracle Marketing Cloud

DX Marketing Delivers Analytics Projects to Clients 70% Faster and Grew Revenue 25% in Six Months with Cloud Big Data and Analytics Platform

DX Marketing is a targeted marketing firm in Savannah, GA that combines research, analytics, digital and creative services to help clients acquire customers. Facing the need to manage and secure hundreds of millions of consumer records (about 115 million households / 260 million individuals with ~800 attributes each), support HIPAA-covered healthcare clients, reduce infrastructure risk and costs, and accelerate predictive-analytics services, the company needed a scalable, secure big-data platform that could speed time-to-market.

DX deployed Oracle Database Cloud Service (with built-in HIPAA compliance), Oracle Advanced Analytics, Oracle Marketing Cloud and Oracle BI Cloud Service, coming online in under three weeks. The cloud solution enabled 360° predictive models, reduced campaign time-to-market by up to 70% (from 4–6 weeks to 3 days), supported more than a terabyte of data without new infrastructure hires, and helped bring new clients on board—growing revenue 25% in six months—while delivering client results such as a 62% drop in attributable acquisition costs.

DX Marketing

Michelle Plecha

Data Scientist