Case Study: Exact achieves 35% increase in Sales Qualified Leads with Oracle Marketing Cloud

Exact Increases Sales Qualified Leads by 35% with Modern Marketing

Exact, a Dutch business-software provider, needed to scale its SaaS portfolio into new markets at roughly 50% annual growth but faced challenges rolling out campaigns across more countries, channels and languages, measuring SQLs/MQLs, and managing large lead volumes with reliable budgeting and forecasting.

By adopting Oracle Marketing Cloud for campaign and lead management, sales enablement and customer lifecycle marketing, Exact centralized its data, built marketing playbooks, scored and nurtured digital profiles, and aligned sales and marketing. Within 18 months it saw a 35% increase in Sales Qualified Leads, a 10–15% rise in subscription and conversion rates, faster international rollouts and improved collaboration and forecasting.

Exact

Frank Geldof

Senior Marketing Communications Professional