Case Study: Visma Software Oy achieves 18% increase in training and consultancy sales with Oracle Marketing Cloud (Eloqua)

Visma Software Oy Boosts ERP and Training Sales with Oracle Marketing Cloud

Visma Software Oy, part of the Visma Group serving more than 760,000 customers across Northern Europe, needed a way to deepen customer relationships, reduce churn, and boost ERP and training sales by better understanding how customers actually use their software. The company wanted a scalable method to pinpoint skill gaps by user, role, and function so customers could optimize training budgets and maximize return on their IT investments.

Using Oracle Eloqua Marketing Cloud to build an automated user-experience survey, Visma delivered targeted post-implementation training and actionable usage reports to customers. The initiative increased training and consultancy sales by 18%, training participants by 21%, and training satisfaction from 4.0 to 4.4 out of 5, while speeding survey administration, improving product development and account management, reducing churn, and driving higher ERP adoption and customer engagement.

Visma

Johanna Rakemaa

Training Manager