Case Study: Value City Furniture achieves 145% higher promo email click-throughs and revenue growth with Oracle Marketing Cloud

Value City Furniture Increases Revenues by Orchestrating Marketing Programs

Value City Furniture, a national home‑furnishings retailer with a growing digital footprint across email, social, display, and mobile, faced the challenge of expanding its online presence and increasing e-commerce (then just 4% of revenue) by reaching customers across multiple channels and improving conversion from promotions.

VCF partnered with Blueport Commerce and Oracle Marketing Cloud to deploy cross‑channel orchestrated marketing—using segmentation, personalization, targeting, and automation—to tailor messages and timing. The program boosted promo email unique opens by 26% and click‑throughs by 145%, delivered up to 40% higher opens and 30% higher clicks for agile emails, produced four times the expected revenue from agile sends, and cut campaign-creation time by as much as 60%.

Value City Furniture

Matt Wilkerson

Senior Web Developer