Case Study: Etraveli achieves 70% year-on-year email revenue growth with Oracle Marketing Cloud

Etraveli Grows Email Revenue 70% by Targeting with Personalized Automation

Etraveli, an online travel agent, faced the challenge of turning abundant customer data into better customer experiences. Siloed teams, legacy transactional email systems, and a batch-and-blast approach left email communications unpersonalized and poorly automated, so Etraveli partnered with Oracle Responsys to unify its traffic acquisition and CRM teams into a single digital marketing and automation department.

By implementing targeted, trigger-based email automation and real-time personalization tied to a unified customer profile, Etraveli transformed email into a cost-effective, one-to-one channel. The program drove a 70% year‑over‑year increase in email revenue and a sevenfold uplift from reduced abandoned shopping carts, while enabling more relevant add-on sales and ongoing expansion of personalized customer journeys.

Etraveli

Qamyar Ghomi

Director of Digital Marketing and Automation