Case Study: Charity: Water increases donor engagement and fundraising success with Oracle Marketing Cloud

charity: water Brings Depth to Donor Relationships by Personalizing Emails

Charity: Water, a nonprofit dedicated to bringing clean drinking water to developing nations, needed to raise millions over time while building stronger relationships with donors and campaigners. With most donations coming online, the organization turned to Oracle Marketing Cloud for help improving its email and cross-channel marketing so it could better target supporters with relevant messages.

Oracle Marketing Cloud helped Charity: Water segment its audience and personalize email content based on campaign activity and engagement. The results were strong: open rates increased by 21%, the successful campaigner rate rose from 50% to 58%, and the September Campaign raised $2,000,527 in about a month, exceeding the target by $300,000.

Charity: Water

Paull Young

Director of Digital