Case Study: Mercury Insurance achieves up to 56% quote conversion uplift with Oracle Marketing Cloud

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

Mercury Insurance, a Los Angeles–based multi-line insurer with more than $3 billion in annual revenue, sells auto, homeowners, business, and mechanical breakdown coverage through independent agents and a direct online channel. Facing a crowded market and pressure on profit margins, Mercury needed a personalization program to better understand site visitors and optimize its online quote funnel.

Using A/B testing, segmentation and personalization via Oracle Maxymiser, Mercury captured and analyzed real-time quote data to deliver the preferred experience for each visitor. The program produced a 19.9% conversion rate on the Basic package overall and drove conversion uplifts of 56% for a targeted micro-segment and 44% for visitors who had recently been in an accident.

Mercury Insurance