Case Study: PropertyGuru achieves targeted, automated campaigns and higher agent engagement with Oracle Marketing Cloud

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

PropertyGuru is a leading online property portal launched in 2006 that serves Singapore, Malaysia, Thailand, and Indonesia with more than 11 million monthly buyers, 90 million property page views and 350,000 inquiries per month. The company needed to grow both consumer and agent audiences but was hampered by disconnected marketing tools, ad‑hoc batch emails, limited personalization, and poor visibility into campaign performance.

PropertyGuru implemented Oracle Marketing Cloud to automate targeted, data‑driven email campaigns with dynamic content, event-triggered upsells, and automated agent reports (listings, leads, credits). The platform unified content and reporting, sped campaign execution, enabled A/B testing and real‑time metrics, and delivered higher engagement—an example agent campaign achieved a 40% open rate and 4% click‑through—improving agent performance and the overall customer experience.

PropertyGuru

Regina Oh

Data Marketing Manager