Case Study: oo.com.au achieves 85% first-time buyer revenue lift and doubles repurchase rate with Oracle Marketing Cloud

oo.com.au Engages Customers Across Channels for Greater Revenue

oo.com.au, the largest online department store in Australia and New Zealand, moved beyond batch-and-blast emails to build personalised, cross-channel customer experiences. The marketing team needed to consolidate and analyse broad customer data to gain actionable insight and spend more time on strategy rather than execution.

By adopting Oracle Marketing Cloud for cross-channel personalisation and data consolidation, oo.com.au now runs more interactive, segmented programmes and has clearer visibility into initiatives that drive results. The programme doubled repurchase rates, lifted revenue from first-time buyers by 85%, and increased click-to-conversion by 25%, while strengthening customer retention and marketing efficiency.

oo.com.au

Alfredo Caballero

Online Marketing Manager of Customer Retention