Case Study: Freddie Mac achieves rapid marketing automation transformation and 300+ email campaigns with Oracle Marketing Cloud

Marketing Automation Team Delivers Rapid Transformation Within 12 Months

Freddie Mac, the U.S. government-sponsored enterprise focused on stabilizing the residential mortgage market and expanding homeownership opportunities, needed to modernize its digital marketing. The marketing team faced the challenge of implementing new marketing automation technology, streamlining campaign processes, and expanding digital capabilities to better schedule campaigns and capture performance metrics.

The team deployed Oracle Marketing Cloud and complementary tools, formed a four-person center of excellence, integrated the system with CRM, and phased migrations to learn and iterate. Within a year they completed IP warming, switched to the new platform, and used metrics-driven processes to send more than 300 email campaigns, improve customer communication, and establish marketing automation best practices across the organization.

Freddie Mac