Case Study: Lift Content Factory achieves persona-driven personalization and readership growth with Oracle Marketing Cloud

Lift Content Factory Embraces Oracle Cloud for Content-Driven Growth

Lift Content Factory, a Turkey‑based content house and regional publisher for Haymarket Media Group titles, needed a data-driven way to make its editorial and advertising content more relevant across five diverse magazines. The company’s challenge was to move beyond basic socio‑economic profiling to build buyer‑journey personas, measure content impact with KPIs, increase readership and advertiser ROI, and capture real‑time social insights to inform content and campaigns.

Lift deployed Oracle Marketing Cloud, Oracle Content Marketing Cloud Service, and Oracle Social Cloud to create and validate reader personas, personalize articles and multimedia, monitor social conversations, and establish KPI‑driven analytics. The result was more relevant, persona‑aligned content and campaigns, improved brand awareness and conversions, stronger reporting and lead management, higher readership and revenue, and a repeatable framework for content creation and partner collaboration.

Lift Content Factory

Omer Erdem

Founder