Case Study: Rautaruukki doubles sales leads and cuts customer support time by 92% with Oracle Marketing Cloud

Ruukki Construction Doubles Leads and Decreases Support Time by 92%

Ruukki Construction, a market-leading steel roof manufacturer operating in the Nordics and Eastern Europe, needed to fill roof masters’ busy renovation calendars and re‑activate cold leads. Following up was slow and costly because data lived across nine systems, leaving the lead pipeline opaque and manual efforts inefficient.

By adopting Oracle Marketing Cloud as a single source of truth and running cross‑channel lead nurturing and reactivation campaigns (email, SMS, landing pages, direct mail), Ruukki automated tasks and empowered sales. The program doubled sales leads, cut customer support time by 92%, and achieved a 2,400% MROI on a mobile activation campaign with a 49% response rate, while growing the marketing database by 62%.

Rautaruukki

Mika Autio

Marketing Manager