Case Study: Crew Clothing achieves higher email engagement and conversions with Oracle Marketing Cloud

Crew Clothing uses Segmentation and Re-Engagement to Boost Conversions

Crew Clothing, a casual-luxury clothing retailer, faced rising online competition and was relying on untargeted, batch-and-blast email campaigns. The company needed to treat loyal customers differently, re-engage lapsed shoppers, and use more personalized messaging to build long-term relationships and boost conversions.

Working with Oracle Marketing Cloud, Crew segmented customers by purchase history, email and social interactions, and site visits, then ran tests to tailor content and set clear campaign KPIs. The targeted approach drove a 20% increase in active customers, a 25% drop in lapsed users, a 75% rise in email open rates, a 50% lift in welcome-email response and a 30% lift in abandonment-email response, improving conversions and brand engagement.

Crew Clothing

Sebastiano Elia

Online Marketing Executive