Case Study: Semantria achieves 600% revenue growth and boosts lead conversion to 42% with Oracle Marketing Cloud

Semantria Automates Sales Funnel to Grow Revenue 600%

Semantria, a text- and sentiment-analysis provider, needed to convert more trial users into paying customers but its lean account and sales teams couldn’t monitor individual usage patterns. Manual monitoring led to time-consuming cold calls, lost leads from human error, and limited capacity to pursue opportunities.

By integrating Oracle Marketing Cloud with its APIs and billing system, Semantria automated lead management, targeting and segmentation so usage spikes automatically trigger tailored upgrade offers and lead scores sync to the CRM. The results: trial-to-accepted-lead rates rose from ~18–20% to ~48–50%, accepted-lead-to-sale rates rose from 20% to 42%, overall funnel conversion climbed from 2% to 7%, sales reps now handle ~100 opportunities (up from 15–20), and revenue grew 600% in 12 months.

Semantria

Oleg Rogynskyy

CEO