Case Study: SunPower achieves 55.6% conversion and $6.2M in revenue with Oracle Marketing Cloud

SunPower Increases Prospect-to-Customer Conversion with Targeted E-Mail Campaigns

SunPower, a global solar energy provider, faced a long residential sales cycle with many prospects not yet ready to buy. The company needed to move away from one-size-fits-all e-mail blasts and maintain engagement by nurturing warm and cold leads differently to shorten decision times and boost conversions.

Using Oracle Marketing Cloud and partner Televerde, SunPower implemented automated, two-track e-mail nurture campaigns with targeted segmentation and objection‑handling content tailored to cold and warm prospects. The program delivered strong engagement (about 70% click-to-open for warm and 30% unique opens for cold), achieved a 55.6% conversion rate from sales appointments to purchase, closed 251 sales worth $6.2M in marketing-attributable revenue, and enabled a dedicated Marketing Ops team to expand the always-on campaign to 28 dealers.

SunPower