Case Study: RS Components achieves 133% uplift in click-through rates with Oracle Marketing Cloud

RS Components Engages Subscribers Using Data-Driven Dynamic Content

RS Components, a leading global distributor of electronic and industrial components, was sending a static, one-size-fits-all newsletter to more than a million subscribers and suffering poor engagement. The batch-and-blast approach meant irrelevant content reached a broad audience, exposing weaknesses in personalization, segmentation and context-driven messaging.

Working with Oracle Marketing Cloud, RS Components implemented a streamlined newsletter template that used customer and transactional data to deliver dynamic, personalized content and iteratively tested variants. Rolled out to over a million subscribers, the new approach lifted click-through rates 133% (from 1.2% to 2.8%), increased responder-to-open rates from 12% to 15%, and drove higher overall email engagement.

RS Components

Carl Holt

Behavioural Email Strategy Executive