B2B Case Studies Featuring IBM as the Customer

Explore case studies featuring IBM as the customer — learn how vendors and partners helped IBM solve real business challenges.

IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world. Today, IBM is much more than a “hardware, software, services” company. IBM is now emerging as a cognitive solutions and cloud platform company. IBM work and their people can be found in all sorts of interesting places. IBMers are helping transform healthcare, improving the retail shopping experience, rerouting traffic jams and even designing the next generation fan experience in sports stadiums around the world.

Case Studies

Showing 212 Success Stories about Software and Services used by IBM

IBM achieves award‑winning midmarket engagement with Skyword's Content Production Platform

IBM

Leslie Reiser

Program Director, IBM WW Digital Marketing

IBM Burlington achieves 27% water reduction, 30% higher manufacturing capacity and $10M annual savings with OSIsoft's PI System

IBM

Jeff Chapman

Senior Engineer, IBM Burlington

IBM builds a 1,000+ candidate talent pool for Africa with ON24 Virtual Show

IBM

Bill Phillips

Project Manager Enterprise Career Development

IBM achieves streamlined content production and 2x content output with Upland Kapost

IBM

Tara Dunn

Inbound Marketing Strategy Lead / IBM Big Data & Analytics Hub Editor in Chief

IBM Big Data & Analytics achieves major gains in social traffic, engagement and organic search with Curata

IBM

Matt Carter

Program Director

IBM achieves rapid, low-risk dynamic IVR deployment and 50–75% testing resource reduction with Cyara

IBM

Arthur Gomes

Managing Consultant

Empowering enterprises to focus on real business outcomes

IBM

Paul Abram

Enterprise - Practice Manager

How IBM's app helped a blind ultra-marathon runner cross the Namib desert

IBM

Roger Williams

Bluemix Garage EMEA Head

IBM - Customer Case Study

IBM

Angel Diaz

Vice President

IBM achieves improved EA–solution designer collaboration, standardized roadmaps and $80K design savings with Corso's ABB framework

IBM

Gwen Murphy

Global Enterprise Architecture and Governance Practice Leader

An Agent-Based Explanation for SPMI Living Situation Changes

IBM Smarter Workforce achieves reduced alert noise and faster incident resolution with PagerDuty

IBM

Peter Kosmalski

Manager of Hosting Operations Support

IBM achieves 75% faster defect reporting with QASymphony qTest eXplorer

IBM

Neale Hightower

Senior Manager of Quality Assurance

Senior Technical Staff Member

Vice President of Marketing Analytics

Treasury Program Manager

How Is a Modern Learning Platform Helping Make Digital Transformation a Reality in China

IBM

Tony Xiong

Partner, Enterprise Applications Service Line Leader

Group Leader

IBM - Customer Case Study

IBM

Ginni Rometty

Chairman

IBM - Customer Case Study

IBM

Scott Hebner

Vice President

Director of Performance Management

IBM achieves streamlined end-to-end delivery and faster incident response with Slack

IBM

Thomas Lawless

Senior Software Engineer

IBM achieves a comprehensive view of the AI startup landscape with CB Insights

IBM

Emma Powers

Watson Market Development & Insights

Building an Image Trust Service on Kubernetes with Notary and TUF

IBM

Michael Hough

Software Developer

Head of IBM’s Global Email Marketing Practice

IBM achieves 95% detractor prediction accuracy and protects renewals with Medallia

IBM achieves 20% faster course development and scalable multi‑channel learning content with Adobe Technical Communication Suite (Adobe)

IBM

Tom Reed

Education Development Manager

IBM - Customer Case Study

IBM

Mehdi Charafeddine

Senior Industry Architect, Distribution Sector

IBM goes from deploying every two weeks to 100+ times a day

IBM

Michael McKay

Delivery Lead - IBM Kubernetes Service

Director

IBM Norway achieves transformed team collaboration and faster onboarding with Webex by Cisco

IBM

Ida Furnes Breivik

Client Services Manager

IBM - Customer Case Study

IBM

Pernille Loevengreen

Channel Marketing Manager

Chairman

Vice President

IBM - Customer Case Study

Flexible and agile sales and community portal for channel partners and customers to help introduce buyers and sellers of IT solutions

Chief Digital Officer

IBM Uses Gatsby to Manage Enterprise-Level Content

IBM

Alison Joseph

Frontend Developer

Digital Manager

IBM - Customer Case Study

IBM

Ronan Devins

Campus Technology Manager

IBM Smarter Planet at Disney Epcot

IBM achieved a 67% organizational view rate and an additional 11.5 hours of stakeholder engagement with a Consensus automated demo

IBM achieves resilient, standardized, cost-efficient data centers with Nlyte Software

IBM

John E. Miller

Senior Technical Staff Member

IBM achieves real-time, self-service DataOps and global network visibility with IBM StreamSets

IBM

Divya Yashwanth

Software Developer, CIO Network Engineering

Content Marketing Manager

Vice President of Enterprise Business Agility

CSR Activation Manager

Head of User Research for Cloud, Data, and AI business units

Customer Marketing Manager

IBM achieves faster time-to-billable usage, 91% more milestone completions, and 2X+ CTR with Braze

IBM

Neetika Bhargava

Customer Marketing Manager

IBM Partners with Handshake to Democratize Information for Students

IBM

Jeremy Buentello

Technical TA Leader

How IBM’s collaborative communities build a more vibrant work culture

IBM

Arvind Krishna

Chairman & CEO

Vice President of Marketing Analytics

How IBM’s collaborative communities build a more vibrant work culture

IBM

Arvind Krishna

Chairman

Channel Marketing Manager, Collaboration Solutions

Managing Partner, iX Americas Leader – Customer and Experience Transformation

Chief Executive Officer

IBM Leans on Adobe Experience Cloud as it looks to accelerate business growth

IBM

Ari Sheinkin

Vice President of Global Experience Engine

Adobe, IBM and Red Hat Partner to Advance Customer Experience Transformation

IBM

Anil Chakravarthy

Executive Vice President and General Manager

IBM achieves hypergrowth and scalable, consistent Customer Success with Gainsight

IBM

Janine Sneed

Vice President of Customer Success

IBM - Customer Case Study

IBM

Paul Beliavsky

Solution Architect – Mobile Applications

DNS Forensics Using the Big Data Extension of IBM’s QRadar Security Intelligence Platform

How IBM transformed their digital sales process with the help of DMI

IBM

Hugh O'Byrne

Vice President of Global Sales Center Excellence

IBM builds new apps using Workday technology

IBM

Wendy Brock

Director, Core HR and Payroll Technology Portfolio

IBM Uses Demandbase Personalization to Launch Successful US Open Campaign

IBM

Sophia Agustina

Global Demand Strategy

IBM - Customer Case Study

IBM

Ari Sheinkin

Vice President of Global Experience Engine

How IBM Cognitive Applications Uses PSPDFKit to Streamline Flight Releases

IBM

Scott Gilmore

Flight Deck Solutions Offering Manager

IBM achieves consolidated processes, real-time visibility, and new service revenue with Planview PSA

IBM

Michelle Ginther

Executive Sponsor

IBM - Customer Case Study

IBM

Jo Bedford

Global Recruitment Branding Manager

IBM Consulting on how global industries must adapt in the face of digital transformation

IBM

Likhit Wagle

Financial Services Lead in EMEA

Strategic Approach to Learning Boosts Employee Engagement

IBM

Marcia Neves da Silva Jeronimo

Learning & Knowledge Leader

IBM Consulting Earns Over 22,000 AWS Certifications to Deliver More Value to Clients

IBM

Mahmoud Elmashni

Global Managing Partner of AWS

How IBM scaled its customer data foundation across 150 product lines and increased revenue with Twilio Segment

IBM

Peter Ikladious

Director of Growth and User Engagement

IBM Tech giant uses programmatic DOOH to target ‘IT Decision Makers’

IBM needed to replace outdated, expensive legacy systems with something modern, maintainable, and enterprise-ready

IBM

Will Milne

Tech Lead

Organizational Growth Through Scalable Intelligent Automation With IBM

IBM

Tom Ivory

Vice President and Global General Manager

IBM - Customer Case Study

IBM

Michelle Hepburn

Senior Event Producer

IBM - Customer Case Study

IBM

James Moskus

Program Manager

How IBM Consulting is building cloud expertise with AWS Training and Certification to support its clients’ cloud transformations

IBM

Mahmoud Elmashni

Global Managing Partner of AWS

IBM streamlines the supply chain with FiftyOne

IBM

Mamatha Gr

Annotation Team

IBM Consulting Earns Over 22,000 AWS Certifications to Deliver More Value to Clients

IBM

Mahmoud Elmashni

Global Managing Partner of AWS

How IBM watsonx Assistant uses Knative Eventing to train machine learning models

IBM achieves consolidated processes, real-time forecasting, and new revenue with Planview AdaptiveWork

IBM

Michelle Ginther

Executive Sponsor

IBM - Customer Case Study

How Salesloft allowed IBM to focus on coaching and consistency

IBM

Adrienne Loper

Senior Inbound Digital Sales Leader

IBM - Customer Case Study

How Clearscope Helps IBM Remain at the Forefront of Innovation

IBM

Eda Kavlakoğlu

Manager of Digital Content

IBM - Customer Case Study

IBM

Arjiit Chakrabarti

Global Learning Lead

IBM Consulting achieves large-scale AWS migration and modernization—rationalizing 1,300 apps and modernizing 32 core systems—with CAST Highlight & CAST Imaging

IBM

Varun Bijlani

General Manager & Partner

Why IBM chose to switch to RainFocus' integrated SaaS platform

IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process

IBM

Alena Bushuyeva

UX Designer

How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products

IBM

Zsanna Vantulek

UX Designer

Builds a Better Buying Experience that Grows Revenue

IBM

Sharon Driscoll

CMO, Account Based Marketing Leader

Advisory Consultant

A world-class learning experience with IBM Analytics University and Foundry

How IBM Uses HackerRank to Hire Skill-fit Candidates at Scale

IBM

Abhishek Bhardwaj

Seasoned Leader

Transforming IBM global operations with SAP Business Suite in the hybrid cloud

IBM

Joanne Wright

Senior Vice President

IBM Consulting Earns Over 22,000 AWS Certifications to Deliver More Value to Clients

IBM

Mahmoud Elmashni

Global Managing Partner of AWS

Improving invoice and cash-flow outcomes with a modernized quote-to-cash process across the enterprise

IBM

David Ackerman

Director, SAP S/4HANA Platform

How IBM Reduced the Time to Generate First Drafts of RFP Responses from Days to Minutes with AI

IBM

James

IBM

Dataflix enables Undecided.io to drive conversational experience with IBM Watson Assistant

IBM

Henry Roberts

Chief Executive Officer

IBM Cloud offers easily deployed hybrid cloud solutions, scalability, and affordability with Intel® Gaudi® 3 AI accelerators

IBM

Satinder Sethi

General Manager

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