Demandbase

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

Accela Propels Sales to Success by Implementing Demandbase One

Accela

Steffanie Zazulak

Sr. Manager

Adobe Experiences a 3X Increase in Visitor-to-Lead Conversion Rates with the Demandbase Real Time Identification Chat Solution

Adobe

Ryohei Asao

Web Marketing

Apigee targets accounts at the right time along the buyer journey

Apigee

Reet Mand

VP of Demand Generation

Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

Atmel

Jeff Thommen

VP Global Sales, Key Accounts

Autodesk sees sales & marketing alignment and over 200% lift with Abm + demandbase

Autodesk

Shellie Smith

Head of ABM, America

Global Senior Manager, Worlwide Operations Brocade

Caregility Reaches The Right Targets And Rapid ROI

Caregility

Jay Civitillo

Market Development Manager

CEB Increases Customer Engagement And Boosts Form Conversions

CEB

Brian Conway

Director of Marketing Operations

CipherHealth Moved Twice As Fast And Multiplied Their Success With Demandbase And Partner, B2B Fusion

CipherHealth

Jim Somers

Chief Marketing Officer

How An Industry Leader Uses Self-Serve Targeting to Respond to Consumer Trends in Real-Time and Increase Engagement

Consumer Media Company

Coupa Achieves a Full-Funnel ABM Solution by Pairing Demandbase with Its In-House ICP

Coupa

Erin Triman

Senior Digital Marketing Manager

Deep Instinct Dives Deep Into the Data and Sees Exponential Growth

Deep Instinct

Theresa Woodiel

Director ABM & Integrated Marketing

Dell Improves the Site Visitor Experience Leverages Demandbase Real-Time Identification and Adobe Test and Target

Dell

How Dialpad Uses Demandbase to Scale ABM and Align Sales and Marketing

Dialpad

Izabella Bray

Head of Marketing Campaigns

Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology

Diebold Nixdorf

Jenny Reed

Sr. Manager, Global Marketing

Docusign Drives Customer Engagement and Increases Sales Pipeline by 22%

DocuSign

Ekahau Connects with Demandbase to Enrich their Data and Nets a High-Speed Return on Investment

Ekahau Connects

Amy Mosher

Director of Sales Operations

Equilar De-Frags Their Data. Boosts Engagement And Retention

Equilar

Vikram Nair

Director of Operations & Business Development

Fivetran Account Executive Calls Demandbase His “Sales Detective”

Fivetran

Jonathan Roberts

Account Executive

Folloze’s Bet On ABM Paid Off For Marketing, Sales, And The Bottom Line

Folloze

Bretton Hoekwater

Growth Marketing & Analytics Manager

Hexagon Takes the Guessing Game Out of ABM With Insights From Demandbase

Hexagon

Jodi Lebow

Director, Global Demand Center

HGS Healthcare No Longer Waits For Luck To Create Opportunities

HGS Healthcare

Kevin Nolan

Global Head of Healthcare Marketing

IBM Uses Demandbase Personalization to Launch Successful US Open Campaign

IBM

Sophia Agustina

Global Demand Strategy

How Ignitium Used Self-Serve Targeting Ads to Maximize 1:1 ABM Strategies

Ignitium

Oleg Solodyankin

Chief Executive Officer

Director of Internet Marketing

JLL drives target accounts to website and increases engagement

JLL

How Lacework Built Their Account-Based Strategy and Doubled Their Pipeline with Demandbase

Lacework

Ryan McCurdy

VP of Demand Generation

Lacework Grows Pipeline with Smarter Always-On Campaigns

Lacework

MarketSource Builds Brand Awareness and Exceeds All Advertising Benchmarks Using Demandbase One™

MarketSource

Karen Salamone

Head of Marketing

How molex scaled abm with demandbase

Molex

Mike Stewart

Global Digital Marketing Manager

Navisite Feeds Entire Funnel With Clean, Enriched Data & Sales Intelligence

Navisite

Matt Norris

Sales Operations Specialist

How OneLogin Delivers Global Enterprise Growth

OneLogin

David Tam

Senior Director of Marketing

Optymyze Drives Efficient Engagement With Targeting Solution

Optymyze

Renny Fidlon

Vice President of Marketing

Outsystems Generates $1.2m in Pipeline in Just Four Months

OutSystems

Steve Rotter

Chief Marketing Officer

How Palo Alto Networks Achieved Greater Marketing Efficiency with Buying Groups

Palo Alto Networks

Demandbase helps panasonic connect account data

Panasonic

Susan Campbell

Global Marketing Manager

Procore Partners with Inverta to Launch Best-in-Class ABM Program Powered by Demandbase

Procore

Scott Sheppard

VP, Demand Generation

Global Head of Healthcare Marketing

SAP Concur Elevates Every Metric Engagement, Pipeline, Deal Size & Revenue With Enhanced Account Focus And Advertising

SAP

Ryan Oliver

Senior Manager, Enterprise Demand Generation Marketing

Ariba Gains 387 New Mqls and Beats Monthly Goals by 118%

SAP Ariba

Caroline Robinson

Marketing Operations Manager

SAP Concur Increases Funnel Velocity by 4X Using Journey Stages to Personalize Web Experiences

SAP Concur

Lindsay Hasz

Director of Insights and Optimization

Servicemax Triples Leads and Increases Engagement with AI

ServiceMax

SilkRoad Technology Leverages Account-Level Insights with Demandbase

SilkRoad Technology

Ann Leach

Director of Customer Marketing

Siteimprove engages target accounts with a comprehensive, multi-touch campaign

Siteimprove

How SmartRecruiters Established Themselves as a Leader with ABM

SmartRecruiters

Prachi Gore

VP of Marketing

Senior Manager, Interactive Marketing and Advertising

Smashfly uses demandbase to deliver high-touch abm

Symphony Talent

Josh Zywien

VP of Marketing

Syneos Health Breathes New Life Into Sales With Demandbase

Syneos Health

Jacob Feenstra

Director of Business Insights

Thales Quadruples CTRs, Doubles MQAs, and Re-engages 50% of Targets. And They’re Just Getting Started.

Thales

Elsa Toutlemonde

Account-Based Marketing Manager

Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

Thermo Fisher Scientific

Ben Boily

Associate Director of Account Based Marketing, LSG Commercial Marketing

TreviPay Onboards Demandbase to Drive Their Transformation Into a Hyper-Growth Organization

TreviPay

Tara DePaepe

Director of Marketing Operations

How the Senior Advertising Strategist at Unisys Pivots on a Dime with Self-Serve Targeting

Unisys

Kate Coppola

Senior Advertising Manager, Brand and Digital Marketing

How VersionOne Took On the Goliaths with Demandbase

VersionOne

Kristen Wendel

Director of Marketing Ops

Visier sees a 234% higher click-through rate with an ABM approach using Demandbase + LinkedIn

Visier

Thera Martens

Vice President Marketing, Embedded Analytics and Partnerships

WIKA Mobile Control Launches into New Markets Using Insights Powered by Demandbase One™

WIKA Mobile Control

Sarah Nell

Marketing Manager

Workday Builds Successful Multi-Channel ABM Campaigns with Demandbase and LinkedIn

Workday

Thao Tran

Global Integrated Marketing Manager

WorkForce Software Shifted From Traditional Hunch-Based Sales & Marketing To Data-Driven Growth

WorkForce Software

Linda Johnson

Director Global Marketing Operations

Wunderman Propels Success with B2B Marketing Innovation from Demandbase

Wunderman

Tanya Zhang

Associate Director Customer Insights

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