Demandbase B2B Case Studies & Customer Successes

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

Accela achieves earlier pipeline and sales success with Demandbase One by Demandbase

Accela

Steffanie Zazulak

Sr. Manager

Achievers achieves earlier sales engagement and smarter pipeline growth with Demandbase

Achievers

Jack Hallett

Senior Marketing Operations Manager

Adobe achieves 3X visitor-to-lead conversion with Demandbase Live Chat

Adobe

Ryohei Asao

Web Marketing

Apigee achieves precise account targeting and timely buyer-journey engagement with Demandbase

Apigee

Reet Mand

VP of Demand Generation

Atmel achieves 156% boost in sales opportunities across key verticals with Demandbase Website Personalization

Atmel

Jeff Thommen

VP Global Sales, Key Accounts

Autodesk achieves sales and marketing alignment and 200%+ lift with Demandbase ABM

Autodesk

Shellie Smith

Head of ABM, America

AVEVA achieves scalable account-based marketing success with Demandbase

AVEVA

Andrew Reed

Director of ABM

Baker Tilly boosts CRM adoption with Demandbase

Baker Tilly

Jamie Flores

Director of CRM

Global Senior Manager, Worlwide Operations Brocade

Caregility achieves rapid ROI and more targeted engagement with Demandbase

Caregility

Jay Civitillo

Market Development Manager

Case IQ achieves faster ABM execution and stronger sales-marketing alignment with Demandbase

Case IQ

CEB (Corporate Executive Board) achieves 105% increase in form conversions and 38% fewer required fields with Demandbase Forms

CEB

Brian Conway

Director of Marketing Operations

CipherHealth Moved Twice As Fast And Multiplied Their Success With Demandbase And Partner, B2B Fusion

CipherHealth

Jim Somers

Chief Marketing Officer

Coalfire achieves 40% pipeline growth with Demandbase

Coalfire

Consumer Media Company increases engagement (22% longer sessions, 25% more lifted accounts) with Demandbase Self-Serve Targeting

Consumer Media Company

Coupa achieves full-funnel ABM and a 29% account opportunity rate with Demandbase

Coupa

Erin Triman

Senior Digital Marketing Manager

CyberArk achieves 4x higher close rates with Demandbase

CyberArk

Christian Lowery

ABX Programs Team Lead, Global Field & Channel Marketing

Deep Instinct achieves exponential growth with Demandbase

Deep Instinct

Theresa Woodiel

Director ABM & Integrated Marketing

Dell achieves improved site visitor experience and personalized engagement with Demandbase Web Analytics

Dell

How a global leader in data virtualization built alignment, focus, and measurable impact with an ABX strategy powered by Demandbase

Denodo Technologies

Daniel Comino

Senior Director, MarTech

Dialpad achieves 22% longer session duration and 25% more lifted accounts with Demandbase Self‑Serve Targeting

Dialpad

Izabella Bray

Head of Marketing Campaigns

Diebold Nixdorf achieves higher campaign performance with Demandbase

Diebold Nixdorf

Jenny Reed

Sr. Manager, Global Marketing

DISCO achieves insight-led ABM growth with Demandbase

DISCO

Jen Barry

Director of Integrated Marketing

DocuSign achieves 22% sales-pipeline growth and boosts customer engagement with Demandbase

DocuSign

Ekahau Connects achieves data enrichment and high-speed ROI with Demandbase

Ekahau Connects

Amy Mosher

Director of Sales Operations

Equilar achieves better pipeline forecasting, engagement, and retention with Demandbase

Equilar

Vikram Nair

Director of Operations & Business Development

Fivetran achieves real-time account intelligence and stronger sales-marketing collaboration with Demandbase

Fivetran

Jonathan Roberts

Account Executive

Folloze generates 75% of pre-pipeline and pipeline with Demandbase

Folloze

Bretton Hoekwater

Growth Marketing & Analytics Manager

GoCardless achieves 11X ROI with Demandbase

GoCardless

Robert Bramley

Demand Generation Manager for the UK & Ireland

Hexagon achieves a smarter, data-driven ABM program with Demandbase

Hexagon

Jodi Lebow

Director, Global Demand Center

HGS Healthcare No Longer Waits For Luck To Create Opportunities

HGS Healthcare

Kevin Nolan

Global Head of Healthcare Marketing

IBM achieves successful account personalization and US Open campaign results with Demandbase

IBM

Sophia Agustina

Global Demand Strategy

Ignitium achieves 200–300% engagement lift and $4M influenced pipeline with Demandbase Self-Serve Targeting

Ignitium

Oleg Solodyankin

Chief Executive Officer

Director of Internet Marketing

VP of Demand Generation

League boosts meeting bookings by 41% with Demandbase

League

Jared Levy

Growth Marketing Manager

MarketSource achieves greater brand awareness and advertising performance with Demandbase

MarketSource

Karen Salamone

Head of Marketing

Molex scales ABM to more accounts and drives high‑value account engagement with Demandbase

Molex

Mike Stewart

Global Digital Marketing Manager

Navisite achieves cleaner CRM data and higher sales rep adoption with Demandbase

Navisite

Matt Norris

Sales Operations Specialist

OneLogin achieves 30% pipeline growth and 20% larger deals with Demandbase

OneLogin

David Tam

Senior Director of Marketing

Optymyze achieves 66% target-account engagement and 36% lower cost-per-qualified-click with Demandbase

Optymyze

Renny Fidlon

Vice President of Marketing

OutSystems achieves $1.2M in pipeline in four months with Demandbase

OutSystems

Steve Rotter

Chief Marketing Officer

PageUp achieves global ABM growth with Demandbase

PageUp

Kevin Hemsley

Account Executive

Palo Alto Networks achieves 2.3x larger deal sizes with Demandbase

Palo Alto Networks

Lauren Daley

Director of Marketing Operations

Palo Alto Networks achieves greater marketing efficiency with Demandbase

Palo Alto Networks

Panasonic achieves connected account data and actionable B2B insights with Demandbase

Panasonic

Susan Campbell

Global Marketing Manager

Procore achieves 4x more meeting conversions with Demandbase

Procore

Scott Sheppard

VP, Demand Generation

Progress Software achieves 2X conversions and 43% engagement lift across the funnel with Demandbase

Progress Software

Randstad achieves ABM excellence and sales-marketing alignment with Demandbase

Randstad

Sophie Rausch

Head of Digital Marketing

Renesas Increases Marketing Efficiency With Personalized Web Experiences

Renesas Electronics

Sagility achieves first-time website visits from 40% of a niche audience with Demandbase

Sagility

Kevin Nolan

Global Head of Healthcare Marketing

SAP Concur achieves 52% more closed-won revenue with Demandbase

SAP

Ryan Oliver

Senior Manager, Enterprise Demand Generation Marketing

SAP Ariba achieves 387 new MQLs and $53M in new subscriptions with Demandbase

SAP Ariba

Caroline Robinson

Marketing Operations Manager

SAP Concur achieves 4X higher funnel velocity with Demandbase

SAP Concur

Lindsay Hasz

Director of Insights and Optimization

Director of Customer Marketing

Siteimprove achieves 62 demos and strong target-account engagement with the Demandbase ABM Platform

Siteimprove

SmartRecruiters achieves enterprise leadership and faster deal wins with Demandbase

SmartRecruiters

Prachi Gore

VP of Marketing

Syneos Health Breathes New Life Into Sales With Demandbase

Syneos Health

Jacob Feenstra

Director of Business Insights

Tenable achieves strategic marketing alignment and measurable pipeline impact with Demandbase Professional Services

Tenable

Katherine Reitenbach

Marketing Operations Manager

Thales achieves higher CTRs, more MQAs, and renewed account engagement with Demandbase

Thales

Elsa Toutlemonde

Account-Based Marketing Manager

Thermo Fisher Scientific achieves 18.7% revenue growth with Demandbase Web Analytics

Thermo Fisher Scientific

Ben Boily

Associate Director of Account Based Marketing, LSG Commercial Marketing

ThoughtWorks achieves a focused account-based sales strategy with Demandbase

ThoughtWorks

Natalie Drucker

Global Director of Digital – AI Strategy & Insights

TreviPay achieves hyper-growth and stronger sales alignment with Demandbase

TreviPay

Tara DePaepe

Director of Marketing Operations

Unanet cuts ad campaign volume by 66% with Demandbase JourneyIQ

Unanet

Eric Koch

Director of ABM

Unisys achieves 26% more page views and faster self-serve ad control with Demandbase Self-Serve Targeting

Unisys

Kate Coppola

Senior Advertising Manager, Brand and Digital Marketing

VersionOne achieves 88% target-account engagement with Demandbase

VersionOne

Kristen Wendel

Director of Marketing Ops

Visier achieves a 234% higher click-through rate with Demandbase

Visier

Thera Martens

Vice President Marketing, Embedded Analytics and Partnerships

WIKA Mobile Control launches into new markets with Demandbase

WIKA Mobile Control

Sarah Nell

Marketing Manager

Workday achieves higher conversion rates with Demandbase

Workday

Thao Tran

Global Integrated Marketing Manager

WorkForce Software achieves 121% increase in in-market account engagement with Demandbase

WorkForce Software

Linda Johnson

Director Global Marketing Operations

Wunderman achieves higher onsite engagement and account-based targeting with Demandbase

Wunderman

Tanya Zhang

Associate Director Customer Insights

Zoom achieves ABM growth and sales alignment success with Demandbase

Zoom

Kimberly Storin

Chief Marketing Officer

Zuora achieves better team alignment and engagement visibility with Demandbase

Zuora

Courtny Edward-Jones

Director of Marketing Operations & Strategy

No matching case studies

Demandbase B2B Case Studies & Customer Successes

Case Studies

Featured Companies

IXOPAY

Spotzi

Datorama