Demandbase B2B Case Studies & Customer Successes

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

Accela Propels Sales to Success by Implementing Demandbase One

Accela

Steffanie Zazulak

Sr. Manager

Adobe achieves 3X visitor-to-lead conversion with Demandbase Live Chat

Adobe

Ryohei Asao

Web Marketing

Apigee achieves precise account targeting and timely buyer-journey engagement with Demandbase

Apigee

Reet Mand

VP of Demand Generation

Atmel achieves 156% boost in sales opportunities across key verticals with Demandbase Website Personalization

Atmel

Jeff Thommen

VP Global Sales, Key Accounts

Autodesk achieves sales and marketing alignment and 200%+ lift with Demandbase ABM

Autodesk

Shellie Smith

Head of ABM, America

Global Senior Manager, Worlwide Operations Brocade

Caregility Reaches The Right Targets And Rapid ROI

Caregility

Jay Civitillo

Market Development Manager

CEB (Corporate Executive Board) achieves 105% increase in form conversions and 38% fewer required fields with Demandbase Forms

CEB

Brian Conway

Director of Marketing Operations

CipherHealth Moved Twice As Fast And Multiplied Their Success With Demandbase And Partner, B2B Fusion

CipherHealth

Jim Somers

Chief Marketing Officer

Consumer Media Company increases engagement (22% longer sessions, 25% more lifted accounts) with Demandbase Self-Serve Targeting

Consumer Media Company

Coupa achieves full-funnel ABM and a 29% account opportunity rate with Demandbase

Coupa

Erin Triman

Senior Digital Marketing Manager

Deep Instinct Dives Deep Into the Data and Sees Exponential Growth

Deep Instinct

Theresa Woodiel

Director ABM & Integrated Marketing

Dell achieves improved site visitor experience and personalized engagement with Demandbase Web Analytics

Dell

Dialpad achieves 22% longer session duration and 25% more lifted accounts with Demandbase Self‑Serve Targeting

Dialpad

Izabella Bray

Head of Marketing Campaigns

Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology

Diebold Nixdorf

Jenny Reed

Sr. Manager, Global Marketing

DocuSign achieves 22% sales-pipeline growth and boosts customer engagement with Demandbase

DocuSign

Ekahau Connects with Demandbase to Enrich their Data and Nets a High-Speed Return on Investment

Ekahau Connects

Amy Mosher

Director of Sales Operations

Equilar De-Frags Their Data. Boosts Engagement And Retention

Equilar

Vikram Nair

Director of Operations & Business Development

Fivetran Account Executive Calls Demandbase His “Sales Detective”

Fivetran

Jonathan Roberts

Account Executive

Folloze’s Bet On ABM Paid Off For Marketing, Sales, And The Bottom Line

Folloze

Bretton Hoekwater

Growth Marketing & Analytics Manager

Hexagon Takes the Guessing Game Out of ABM With Insights From Demandbase

Hexagon

Jodi Lebow

Director, Global Demand Center

HGS Healthcare No Longer Waits For Luck To Create Opportunities

HGS Healthcare

Kevin Nolan

Global Head of Healthcare Marketing

IBM Uses Demandbase Personalization to Launch Successful US Open Campaign

IBM

Sophia Agustina

Global Demand Strategy

Ignitium achieves 200–300% engagement lift and $4M influenced pipeline with Demandbase Self-Serve Targeting

Ignitium

Oleg Solodyankin

Chief Executive Officer

Director of Internet Marketing

JLL achieves 75% target-account website visits and a 55% lift in engagement with Demandbase

JLL

Lacework doubles sourced pipeline and bookings with Demandbase One

Lacework

Ryan McCurdy

VP of Demand Generation

Lacework Grows Pipeline with Smarter Always-On Campaigns

Lacework

MarketSource Builds Brand Awareness and Exceeds All Advertising Benchmarks Using Demandbase One™

MarketSource

Karen Salamone

Head of Marketing

Molex scales ABM to more accounts and drives high‑value account engagement with Demandbase

Molex

Mike Stewart

Global Digital Marketing Manager

Navisite Feeds Entire Funnel With Clean, Enriched Data & Sales Intelligence

Navisite

Matt Norris

Sales Operations Specialist

OneLogin achieves 30% pipeline growth and 20% larger deals with Demandbase

OneLogin

David Tam

Senior Director of Marketing

Optymyze achieves 66% target-account engagement and 36% lower cost-per-qualified-click with Demandbase

Optymyze

Renny Fidlon

Vice President of Marketing

OutSystems achieves $1.2M in pipeline in four months with Demandbase

OutSystems

Steve Rotter

Chief Marketing Officer

How Palo Alto Networks Achieved Greater Marketing Efficiency with Buying Groups

Palo Alto Networks

Panasonic achieves connected account data and actionable B2B insights with Demandbase

Panasonic

Susan Campbell

Global Marketing Manager

Procore Partners with Inverta to Launch Best-in-Class ABM Program Powered by Demandbase

Procore

Scott Sheppard

VP, Demand Generation

Global Head of Healthcare Marketing

SAP Concur Elevates Every Metric Engagement, Pipeline, Deal Size & Revenue With Enhanced Account Focus And Advertising

SAP

Ryan Oliver

Senior Manager, Enterprise Demand Generation Marketing

SAP Ariba achieves 387 new MQLs and $53M in new subscriptions with Demandbase

SAP Ariba

Caroline Robinson

Marketing Operations Manager

SAP Concur Increases Funnel Velocity by 4X Using Journey Stages to Personalize Web Experiences

SAP Concur

Lindsay Hasz

Director of Insights and Optimization

ServiceMax triples form conversions and increases demo sign-ups with Demandbase

ServiceMax

SilkRoad Technology achieves 80% top-account engagement with Demandbase

SilkRoad Technology

Ann Leach

Director of Customer Marketing

Siteimprove achieves 62 demos and strong target-account engagement with the Demandbase ABM Platform

Siteimprove

SmartRecruiters achieves enterprise leadership and faster deal wins with Demandbase

SmartRecruiters

Prachi Gore

VP of Marketing

Senior Manager, Interactive Marketing and Advertising

Symphony Talent achieves high-touch, intent-driven ABM with Demandbase

Symphony Talent

Josh Zywien

VP of Marketing

Syneos Health Breathes New Life Into Sales With Demandbase

Syneos Health

Jacob Feenstra

Director of Business Insights

Thales Quadruples CTRs, Doubles MQAs, and Re-engages 50% of Targets. And They’re Just Getting Started.

Thales

Elsa Toutlemonde

Account-Based Marketing Manager

Thermo Fisher Scientific achieves 18.7% revenue growth with Demandbase Web Analytics

Thermo Fisher Scientific

Ben Boily

Associate Director of Account Based Marketing, LSG Commercial Marketing

TreviPay Onboards Demandbase to Drive Their Transformation Into a Hyper-Growth Organization

TreviPay

Tara DePaepe

Director of Marketing Operations

Unisys achieves 26% more page views and faster self-serve ad control with Demandbase Self-Serve Targeting

Unisys

Kate Coppola

Senior Advertising Manager, Brand and Digital Marketing

VersionOne achieves 88% target-account engagement with Demandbase

VersionOne

Kristen Wendel

Director of Marketing Ops

Visier sees a 234% higher click-through rate with an ABM approach using Demandbase + LinkedIn

Visier

Thera Martens

Vice President Marketing, Embedded Analytics and Partnerships

WIKA Mobile Control Launches into New Markets Using Insights Powered by Demandbase One™

WIKA Mobile Control

Sarah Nell

Marketing Manager

Workday Builds Successful Multi-Channel ABM Campaigns with Demandbase and LinkedIn

Workday

Thao Tran

Global Integrated Marketing Manager

WorkForce Software Shifted From Traditional Hunch-Based Sales & Marketing To Data-Driven Growth

WorkForce Software

Linda Johnson

Director Global Marketing Operations

Wunderman achieves higher onsite engagement and account-based targeting with Demandbase

Wunderman

Tanya Zhang

Associate Director Customer Insights

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Demandbase B2B Case Studies & Customer Successes

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