Case Study: Adobe achieves 3X visitor-to-lead conversion with Demandbase Live Chat

Adobe Experiences a 3X Increase in Visitor-to-Lead Conversion Rates with the Demandbase Real Time Identification Chat Solution

Adobe, a global leader in digital media and marketing software, needed to make its website more effective at promoting the brand and driving demand by identifying and engaging qualified enterprise visitors in real time.

By integrating Demandbase Live Chat with Adobe’s existing LivePerson solution, reps received immediate firmographic context to prioritize and personalize conversations. The fast, seamless implementation improved chat quality and the visitor experience, resulting in a 3x increase in visitor-to-lead conversion rates (a 200% lift in chat-to-qualified-lead conversions).

Adobe

Ryohei Asao

Web Marketing