Case Study: JLL achieves 75% target-account website visits and a 55% lift in engagement with Demandbase

JLL drives target accounts to website and increases engagement

JLL, a global professional services firm specializing in real estate and investment management, needed better visibility into the performance of its EMEA digital campaigns. While the marketing team could track content downloads, they lacked insight into overall site traffic and account-level behavior, making it hard to measure campaign success or build strategic targeting and route-to-market plans.

After piloting several vendors, JLL implemented the Demandbase ABM Platform and Targeting Solution with Google Analytics integration to discover and manage target accounts, measure account progress, and engage buyers across the funnel. The platform enabled more strategic, stage-specific content and advertising, delivering immediate value: 83% of target accounts reached, 75% visited the website, and a 55% lift in target account engagement, plus faster implementation and actionable account-level intent data for stakeholders.

JLL