Case Study: Molex scales ABM to more accounts and drives high‑value account engagement with Demandbase

How molex scaled abm with demandbase

Molex, a global electronics provider, faced the challenge of scaling its account-based marketing (ABM) program and moving beyond traditional metrics like impressions and clicks to show real business impact. The company needed a way to identify and engage high-value target accounts and to align Sales behind Marketing’s efforts.

By deploying Demandbase to identify, personalize outreach, and advertise to target accounts, Molex scaled its ABM to many more accounts and shifted success metrics to high-value account engagement. Clear engagement data demonstrated results, driving Sales buy-in and validating Marketing’s strategy.

Molex

Mike Stewart

Global Digital Marketing Manager