Case Study: Ingram Micro achieves 83% faster pipeline velocity with Demandbase

Ingram Micro and CloudBlue Increases Pipeline Velocity by 83%

Ingram Micro and its CloudBlue team needed to improve pipeline velocity and shorten a sales cycle that had stretched from 12 months to 2 months. Using Demandbase, they worked to define the right ICP, view funnel stages in one place, and personalize customer journeys with relevant content.

Demandbase helped Ingram Micro and CloudBlue launch multi-channel integrated campaigns quickly and improve sales and marketing alignment. Within two months, they identified previously stagnant accounts and converted them into sales-qualified accounts, contributing to an 83% increase in pipeline velocity.

Ingram Micro