Case Study: MarketSource achieves greater brand awareness and advertising performance with Demandbase

MarketSource Builds Brand Awareness and Exceeds All Advertising Benchmarks Using Demandbase One™

MarketSource, a managed sales organization serving B2B and retail clients, needed to increase brand awareness and visibility because it operates “behind the brand” for its customers. As Head of Marketing Karen Salamone looked to drive revenue and improve marketing’s role in the buying process, the team turned to Demandbase One to support an ABM program that could reach multiple personas, improve segmentation, and help align marketing with sales.

Demandbase implemented an all-in-one ABM solution for MarketSource, combining intent data, predictive insights, advertising, personalization, and orchestration. The results were strong: MarketSource exceeded advertising benchmarks, with some click-through rates more than double expectations, and achieved 100% of accounts moving at least one stage forward in the pipeline in one segment. Demandbase also helped the company onboard sales more effectively, run always-on multichannel campaigns, and better monitor account progression and competitor engagement.

MarketSource

Karen Salamone

Head of Marketing