Case Study: Siteimprove achieves 62 demos and strong target-account engagement with the Demandbase ABM Platform

Siteimprove engages target accounts with a comprehensive, multi-touch campaign

Siteimprove is a people‑centric website management software company that began building an account‑based marketing (ABM) strategy in late 2018. Facing the challenge of serving increasingly enterprise‑level clients while aligning sales and marketing, they started with four ABM programs targeting about 100 accounts and scaled the approach to cover the full buying cycle from prospecting to retention.

Using the Demandbase ABM Platform, Siteimprove ran highly personalized, multi‑touch, cross‑channel campaigns (digital ads, direct mail, website chat and sales follow‑up) and gave inside sales daily Conversion insights to track performance. In the first six months they saw strong engagement — 74% of target accounts visited the site, 71% clicked ads and 30% engaged — yielding 62 demos, 4 closed‑won deals and 45% of the sales team using Conversion Solution insights.

Siteimprove